Author Archives: eptoay

About eptoay

I am a certified social media strategist having learned the business through three online courses, reading many books and practicing how to use it by doing everything on my own. My background is in real estate having entered the industry 30 years ago. In that industry, I have been in sales, management, title work as a closing officer and as a mortgage loan originator. I am a very proud former military wife and daughter, mother of four and grandmother of five.

Another’s View of the Benefits of Social Media

Posted on May 6, 2010 by eptoay

Recently I have come across an outstanding book on Social Media. Although expensive, I have found it well worth every penny. Continue reading →

Posted in Social Media Tips, What is Social Media | Tagged , , , | 2 Comments

6 Initial Tips on Managing Your Facebook Profile

Posted on May 4, 2010 by eptoay

There are many ways to enhance your Facebook profile. This blog discusses six ways to help you be found and to connect on the site. Continue reading →

Posted in Being Seen on the Internet, Facebook Tips for Boomers, Social Media Tips | Tagged , , , , | 4 Comments

Facebook is NOT ONLY for Grannies and College Kids

Posted on April 29, 2010 by eptoay

I am a grandmother and I do the things most other grandmothers do. I also use Facebook for business and for expanding my contact base. Continue reading →

Posted in Facebook Tips for Boomers, Social Media for Boomers | Tagged , , | 3 Comments

4 Tips About the Benefits of Using Social Media

Posted on April 28, 2010 by eptoay

Our world is now a technology based world. For those of us baby boomers that are still working, social media can be a huge marketing tool. Continue reading →

Posted in Importance of Social Media, Social Media Tips | Tagged , | Leave a comment

Online Visibility – Being Found on Google

Posted on April 25, 2010 by eptoay

Your online visibility can determine many things for you. One is whether or not you will attract potential clients. Another can be the deciding factor for being hired. Continue reading →

Posted in Being Seen on the Internet, Online Marketing tips | Tagged , | 3 Comments

Baby Boomers Can Learn Social Media

Posted on April 22, 2010 by eptoay

How did I, an old fogy in my 60′s get to where I am doing the social media for a young congressional candidate. If I can get there – so can you? Continue reading →

Posted in Being Seen on the Internet, Social Media Tips | Tagged , , | Leave a comment

Technology has Changed How We Communicate

Posted on April 14, 2010 by eptoay

Many older people believe that social media is a fad. I have news for you – technology and social media is here to stay, and it is changing the way we communicate. Continue reading →

Posted in Communicating your brand, Technology and Communication | Tagged , , , | 2 Comments