6 Initial Tips on Managing Your Facebook Profile

Tips for Managing Your Facebook Profile

If you are going to use Facebook as part of your business strategy, there are some tips you might want to consider adding to your profile.   The following are some of the ones that I have found useful.

•   Let’s start with your picture.   Think about how you want people to see you.  Make sure you pick a picture that is of you and pet(s), your children and/or grandchildren.  You don’t have to be dressed in a suit or tie, but  your picture should still look somewhat professional.  Remember, this is often where people are going to make that initial decision as to whether they want to connect with you or not.  Also, if you have a common name, and there is no picture attached, someone searching for you might not know which John or Jane Doe is the right one to connect with.  It’s important to be easily identifiable. 
• Put in your birthday.   First of all, you will have the choice as to whether that date is actually shown on your profile.  Facebook does require that you put the entire date in when you sign up.   Believe it or not, it may also be another way to be found.    One reason might be that a prospect wants to work with someone close in age that might be more apt to understand his/her wants and needs. 
• Another place to go is the "Edit Information" that is found on the left side of your profile page.  Fill that in (again it doesn’t have to show on your profile).  Then (for example)  if people are searching for you, don’t know your married name but know when and  where you graduated from high school, they still might be able to locate you. 
• Be sure to put in where you live.  Your future prospect may be looking for someone in your profession who is local.  Also, this can also be another way to identify which "John or Jane" you are when they are searching among those with the same name. 
•  Avoid controversial subjects unless it is necessary. I happen to doing social media for a Republican running in a SC Congressional primary so obviously people might have a pretty good idea where I stand.  But as you most likely know, the two subjects that can start arguments quickly are politics and religion.  These can really be a turn off for potential prospects. 
• Be sure to fill in the "About Me" section.   Many people don’t bother doing this but it gives a little information about you that may tip the scales in your favor. On a regular basis, I will be sharing ideas I have picked up on how to use the social media to your advantage.  I welcome others to contribute their views and experiences too.  The more we share, the more we all help each other.

Facebook is an absolutely wonderful site to use both personally and for business.   There is so much you can do with it.  Overtime, I will be adding information on how you can get the most out of being on the site.

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